The domestic liquid detergent market began in the 21st century. According to statistics from the China Laundry Association, the output of liquid detergent in 2009 was 3.1264 million tons, a year-on-year increase of 1.65%; the output of liquid detergent in 2010 was 337.5 million tons, a year-on-year increase of 1.65%. An increase of 13.09%; in 2011, the output of liquid detergent hit a new high, reaching 4.7755 million tons, a year-on-year increase of 34.01%; in 2012, the output of liquid detergent was 4.6671 million tons, a year-on-year increase of 15.05%.
From January 2013 to October 2013, the output of liquid detergent has reached 4.575 million tons, a year-on-year increase of 22.87%. It is not difficult to see from these data that since the domestic brand Blue Moon launched its first shot in the domestic laundry detergent market, it took only about 5 years for it to become the leader in this laundry detergent market. In 2013, it won the China Laundry Products Industry Market Development Award. , very optimistic about China’s laundry detergent market prospects. The total number of laundry detergents in recent yearsThe volume is constantly increasing and the market share is constantly improving. Even when the total volume of laundry products has dropped significantly, laundry detergent still maintains a good upward trend.
Liquid detergents overcome the shortcomings of traditional detergents and have won the favor of consumers with their advantages of being easy to dissolve, leaving no residue, being mild, non-irritating, and not harmful to clothes and hands. Some large first-line brands have launched liquid products with super detergency, dispelling consumers' doubts about the detergency of liquid detergents and accelerating the transformation of consumers from "powder" to "liquid". Nowadays, liquid detergents are rapidly becoming more popular. Rising to become the new favorite in the laundry industry. The annual average revenue of liquid detergents is higher than in the past because liquids are more efficient than powders.
It's easy to use, and the price of liquid detergents is becoming closer to the level of powders. Liquid detergents are more profitable than powdered detergents, which is a growing trend in detergents.
Among laundry products, liquid detergents have become the development direction of the detergent industry in developed countries due to their characteristics of saving energy and resources in the manufacturing process, being easy to use, having strong applicability and excellent overall performance. Liquid detergents comply with the country's sustainable development trend of "energy conservation and emission reduction" and are an inevitable trend in the development of clothing detergents in the future. Compared with powdered detergents, liquid detergents have good solubility, good low-temperature washing performance, easy to use, easy to measure, energy-saving and environmentally friendly, and do not produce dust. Moreover, because water in the formula replaces a large amount of inorganic salt fillers, The system has low alkalinity, which further reflects the product's protection of hands and fabrics. From a manufacturer's perspective, liquid detergents have the advantages of flexible formulas, simple manufacturing processes, low equipment investment, energy saving and low processing costs.
Industry experts believe that compared with traditional laundry detergents, laundry detergents do have the advantages of low energy consumption, more energy conservation and environmental protection, but when compared with new laundry detergent products such as concentrated laundry detergents, their energy consumption is similar. Therefore, the future development trend of laundry products must be laundry detergent and concentrated laundry powder, or even more environmentally friendly products such as concentrated laundry detergent. According to the "National Energy Saving and Emission Reduction Manual - 36 Quantitative Indicators of Energy Saving and Emission Reduction Potential in Daily Life Behaviors" compiled by the Ministry of Science and Technology in 2007.
It shows that using less 1kg of washing powder can save about 0.28kg of standard coal and correspondingly reduce carbon dioxide emissions by 0.72kg. If each of the 390 million households across the country uses 1kg less laundry detergent per year on average, it will save about 109,000 tons of standard coal and reduce carbon dioxide emissions by 281,000 tons a year. Compared with washing powder, laundry detergent also greatly reduces energy consumption and carbon dioxide emissions during the production process. For example, the comprehensive energy consumption for producing 1 ton of washing powder is 280kg of standard coal, but the comprehensive energy consumption for producing 1 ton of laundry detergent does not exceed 5kg of standard coal.
